No rules rules: netflix and the culture of reinvention

There has never before been a company like Netflix. It has led nothing short of a revolution in thé entertainment industries, generating billions of dollars in annual revenue while capturing the imagínations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental Service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principies that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies opérate to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innóvate as the needs of its members and the world have simultaneously transformed. Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one ofthe world’s most influential business thinkers, dive deep into the controversial ideoiogies at the heart of the Netflix psyche. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings’s own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world’s most innovative, imaginative, and successful companies.