Negotiation Made Simple

Business and organizational leaders spend well over half of their professional time engaged in negotiations. It is the way they do deais, lead employees, and manage relationships. Yet, most leaders learn to negotiate on the job through a long process of trial and error. Packed with actionable advice and practical guidance, Negotiation Made Simple is the resource today’s leaders and organizations need. Through case studies, illustrations, exercises, and personal stories, Lowry shows how to: • Make strategic decisions - move from doing what is comfortable to doing what is most strategic. • Manage the process - carefully balance the urge to compete with the need to collaborate. • How to develop a sales funnel that attracts the right customers to your business. • Deliver the deal - fine-tune the negotiation process to achieve the desired outcome.